Are you wondering how blogging can really help your business? You are not alone! Many women in business these days are still wondering what the hype is around blogging, video blogging and podcasting and tend to view content creation as a distraction and a time waster!
But when it’s done consistently blogging establishes a unique point of difference for your business and helps to stand out from the rest of the pack. Why? Because your potential clients want to connect with you personal level and they’re eager to hear what you have to say.
People who are considering working with you want to get to know YOU so they are very likely to watch your videos, listen to your podcast, read your blog posts. When they are finally ready to invest in your programs, they already know, like and trust you and have a relationship with you.
From a business point of view, many savvy coaches are even leveraging the content they produce to create new income streams with ecourses, ebooks and digital products.
What exactly is blogging?
Blogging is a useful way of expressing yourself to the world by creating and distributing relevant information, via various media, such as video, digital print and audio. One objective of blogging is to drive a potential customer to ‘action’; whether it’s making a purchase, signing up to receive your free gifts or even referring your services to someone else.
Blogging is simply a way to communicate online with your customers and prospects and give them valuable information that helps them to solve a problem in a conversational, authentic and fun way.
Blogging is a powerful way to:
- Attract targeted traffic to your website,
- ducate and inform customers about you and your programs,
- Overcome buyer resistance or address common questions or concerns,
- Create trust and establish your credibility and establish yourself as an authority in your industry,
- Generate fame online and create a buzz in your niche,
- Build a tribe of loyal fans and potential clients,
- Improve your website’s search engine (SEO) rankings.
Having lots of relevant content on your blog and website allows your visitors to interact with you. They can comment on your articles, listen to a podcast, watch a video or live stream AND if they like what you’re sharing, they’ll it with their followers.
Consistently creating content that is relevant and valuable to your ideal clients inspires them to take the action you WANT them to take, which puts a captive audience in the palm of your hand.
Over to you …
What type of content do you feel most comfortable creating? If you like to write, then write some blog articles. If you like doing video, then a video blog would be awesome for you (and they’re great for Facebook too!). If you prefer to record audio then do some podcasts. Do whatever feels most comfortable for you because then you’ll have FUN doing it and when you’re having fun you’ll be more likely to create content more often.