Do you keep in touch with your customers via email or do they disappear off your radar as soon as they have handed over their cash?
What about your leads and prospects? How do you ensure that they will come back to you when they are ready to buy?
It’s a well known fact that the people most likely to buy from you are either previous customers or people who are engaging regularly with you through online or face to face networking.
Think about it this way: the people on your email database already KNOW, LIKE and TRUST you enough that they have either already bought something off you or they are thinking about it.
When you run a business, you need to keep yourself ahead of the competition, ensuring that when your customers are ready to buy, you are the person they’ll come to.
With regular email marketing when you share special offers that are exclusive to your subscribers and give them information that is so useful and valuable to them they won’t be able to resist!
Don’t underestimate the power of your email database. This untapped resource of interested leads and customers is really should be considered the backbone of your business – without leads you don’t have customers … and without customers you don’t have a business.
Over to you …
How often do you send emails to your subscribers? If it’s been more than 2 weeks … well what are you waiting for? Hop to it lady!